Magnus Kamryd
Founding Partner
25 years as CEO in healthcare, FMCG and retail: OKQ8, Trimb Healthcare (co-founder), Meda OTC and Antula Healthcare, Unilever, 7-Eleven.
LinkedInBuilding the next generation of North European healthcare champions
Operating-led value creation within self-care and OTC pharmaceuticals
Brands with room to grow
Brands, products and IP with room to grow beyond the market they serve today.
Our home market is Northern Europe: the Nordics, the Netherlands, Germany and the UK.
We are there to make it happen. For the founder in need of succession. For the company with a good product and no route to the next market. Or for the larger player selling a brand that no longer sits at the centre of its strategy.
Steady demand, widening market
Self-care demand does not follow the economy. People buy the same products in a downturn, they buy them again and again, and established brands carry high value across the value chain.
Underneath that stability the market keeps widening. Populations across Northern Europe are ageing. More medicines are being switched from prescription to over-the-counter. And the expanding e-pharmacy channel puts brands in front of buyers who would never have found them on a physical shelf.
25+ years of hands-on experience
We scale companies by methods developed in practice, in our past roles as industry executives. Methods that have proven their ability to create value, multiple times.
We create platform companies that are well-run and sustainably profitable. Robust companies that will continue to create value over time.
Allderma
Allderma was founded in 2001, selling non-prescription self-care products through Swedish pharmacies. We bought it in 2020.
Over the next five years it acquired Daxxin, expanded into Norway, in-licensed and launched Terclara, acquired Baltex and grew from a Swedish specialist into a Nordic self-care company. Avia Pharma, backed by Impilo, bought it in 2026.
Three operators, twenty years together
The three founding partners have worked together for more than twenty years, at Antula Healthcare, Meda OTC, Trimb Healthcare and OKQ8.
Mikael Pålsson
Founding Partner
25 years in finance and IT leadership: CFO at Trimb Healthcare (co-founder), Antula Healthcare and Meda OTC, IT director at OKQ8.
LinkedInMartin Sopko
Founding Partner
20 years of corporate leadership: M&A and Strategy at OKQ8, business development at Trimb Healthcare (co-founder), sales/marketing/BD at Meda OTC, Wrigley and Gillette.
LinkedIn